ROVI MOBILITY
ROVI had a vision: to provide a freedom of mobility & level of dignity to power wheelchair users; to make something users (and their friends) could get excited about; to make a wheelchair NOT look like a “medical product”.
Through multiple rounds of design iteration, PI was able to establish a new, unique aesthetic for ROVI that exceeded their goals and delighted their customers.
By focusing design attention on more visible external elements such as wheel hubs, suspension arms and fenders, and de-emphasizing the core, PI created a high-impact design that communicated quality, excitement and attention to detail.
(child photo credit: Rovi Mobility)
1
2
3
4